, Singapore

Singaporeans giddy over installing their own solar panels: survey

The next 5 years will see a tenfold increase.

With the abundance of subsidies and a desire for energy independence, Singaporeans are increasingly getting more interested in solar panel installations at home, a survey by Accenture reveals.

“While specialised providers are consumers’ default choice for solar panels and connected-home solutions, energy providers are currently a very close second, and they come in first when it comes to selecting a provider for solar energy products,” says Greg Guthridge, managing director in Accenture’s utilities industry group.

“The digital revolution is causing industry lines to blur and barriers to entry to all but disappear. This is creating opportunities to provide new, interconnected platforms for innovation that bring the connected-home, electric vehicles and alternative energy sources together. The battle for the home has become a cross-industry one. With traditional business models at risk, leading energy providers will need to move quickly to differentiate from new entrants,” Guthridge concludes.

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