Chinese pricing pressures regional manufacturers heavily

Chinese dominance limits growth opportunities in Southeast Asia.

United Renewable Energy (URE) warns that Chinese dominance in solar module production remains the biggest threat to Asia’s renewable manufacturing competitiveness.

Speaking at Energy Taiwan & Net-Zero Taiwan 2025—organised by TAITRA and GESA under SEMI at the Taipei Nangang Exhibition Center—CEO Richard Chang said pricing pressure has become severe. “We are facing these major issues of the pricing of the modules… it’s now almost becoming very harsh to compete with China producers,” he said.

Chang added that Southeast Asia offers few growth prospects. “Most of the renewables developments are quite mature… we almost have next to nothing of opportunity here,” he noted.

To stay competitive, URE is prioritising markets with stronger demand signals. “Our major focus will be the US market,” Chang said, citing favourable policies that restrict Chinese products. Japan remains another key target.

For now, URE is expanding only in Taiwan, with regional plans on hold.