Senoko Energy unveils retail arm for Singaporean households and SMEs

The launch comes prior to Singapore's full retail electricity market liberalisation.

Singapore-based power generation company Senoko Energy launched its retail brand for households and small and medium enterprises (SMEs), giving them access to energy packages tailored to their demands when the market opens up later this month.

The launch comes ahead of the full liberalisation of the retail electricity market from the second half of this year, starting with a soft launch in Jurong in April, which will allow consumers to choose a provider from which they wish to buy electricity.

Senoko Energy’s retail energy products and services for households and small businesses will also aim to help customers reduce energy consumption using smart innovative technology. This includes providing energy consumption data and analytics via an online customer portal, allowing them to track their energy usage and choose an energy package that suits their needs.