Why the Philippines' power market needs a good framework for power investments

This is to assure a secure and transparent environment.

Janssen Dela Cruz is the Assistant Vice President- Business Development of Global Business Power Corporation and responsible for the development of new business initiatives and market entry strategies specific to utility scale power applications.

He also oversees the project development of new power plant projects using coal (circulating fluidized bed), diesel and biomass (bagasse) and new client acquisition and account management for power sales and energy services for Distribution Utilities/Electric Coops and Contestable Clients (CC) under RCOA. In addition, he is accountable for the management of business development efforts for main company and company subsidiaries and the development of partnership and ownership structures for capital intensive power projects.

Dela Crus will be one of the panelists at the Asian Power Utility Forum's Manila leg happening on March 8 at the Shangri-La Makati.

What are your previous experiences and positions held that contributed to who you are as an industry expert today?

Prior to being the assistant vice president of GBP's business development side, I have managed more than 450MW of long-term energy contracts and was responsible for the power sales for more than 100MW of new client requirements.

What are your key business philosophies?

Competitive and transparent business environments bring both lower rates for the consumer and higher confidence for the investors.

Can you give us a glimpse of what you will talk about at the 2016 Asian Power Utility Forum?

To build power portfolio ahead of demand. There has to be a good framework for power investments that assure investors on secure and transparent regulatory guidance.